Michael Roppo explains how to increase service and parts sales

How does your service center measure up against the rest? Sometimes it feels like a race to get more customers in the door and retain them. Well, take a deep breath because it might not be as hard as you think to increase service and parts sales and gross.

We recently spoke with Michael Roppo, Director of Dealer Fixed Ops at the Mironov Group, about what it takes to increase profit. You can hear what Michael had to say in the interview above.