Service Drive Service Drive
How To Make Service Advisors More Effective
They need to pick their spots for when to go for the sale. BY DAVID LEWIS This month, we asked leading service and sales trainer David Lewis for his thoughts on several issues that dealerships frequently have with their service advisors. What are effective ways to instill a genuine belief …
How To Make Service Advisors More Effective
They need to pick their spots for when to go for the sale. BY DAVID LEWIS This month, we asked leading service and sales trainer David Lewis for his thoughts on several issues that dealerships frequently have with their service advisors. What are effective ways to instill a genuine belief …
Evaluate Whether Your Service Advisors Can Help Sell F&I Products
Even if you decide to focus them 100% on service, at least study a fit for advisors with warranty policies. BY JON MCKENNA Scores of dealerships would love for their service advisors to morph into dynamite salespeople not just for repairs but also for other products and services. When it …
Effectively Selling To Women In The Service Drive Starts By Downplaying The Selling
Emphasize the traits women customers value, including clarity, transparency, simplicity and eco-friendliness. BY JODY DEVERE Women customers have no shortage of available options when they need auto service. In markets with a repair shop seemingly on every corner, dealerships need to make sure they are doing everything they can to …
Your Ambitions For A Sales Culture In The Service Drive May Need A Jump Start
Many plans founder for lack of attention and follow-up; here’s how to keep them on path to success. BY JOHN FAIRCHILD I’ve spent the last 35 years in automotive service departments, working side-by-side with service managers, techs and service advisors. Over the last 15 years, it has really become a …
Six Steps To Develop A True Sales Mentality
Service managers often have the weakest sales instincts; here is a road map to improvement. BY JEFF COWAN There was a time when we at PRO TALK would visit a dealership, train the service advisors and expect to achieve desired results. That has changed given a significant shift in the needs …
Millennials in the Service Drive: Change Is Coming
Adopting technology and process that appeal to tech-savvy millennials will generate more business with greater efficiency. BY RICH HOLLAND In today’s world, efficiency and information are increasingly important. Not a day goes by without an announcement of companies adding services, or improving on existing ones, all in an effort to …
The Myths of Writing Service
Don’t let myths about writing service keep your fixed operations from achieving great success. BY JEFF COWAN You may remember from my article last month, myths can be very dangerous things. They can and will impede your ability to grow, expand and succeed. I discussed some of the biggest myths …