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Tag Archives: magazine-customer relations

Are you overwhelming your customers?


Have you ever been to a restaurant and you felt completely overwhelmed by the amount of choices on the menu? Some times too many options is a bad thing. This can also be applied to the auto industry. Motivational Speaker Victor Antonio, talks about how to make customers feel more …

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Why Fluid Maintenance Should Be Included In Every MPI

Customers check in with wiAdvisor as they pull into Mopar service lane and the tablet instantly provides complete customer profile, vehicle service history and required maintenance for Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles.

The truth about ‘lifetime fluids,’ and the bottom-line impact of including fluids in your inspections. BY ROB MCELROY New car sales may be the face of all dealerships but fixed ops generate approximately 60 percent of all profits. One of the most important tools or process within this department is …

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Fixed Ops And BDCs: Why Not Use Them For Outbound Calls, Too?


Service departments need a variety of outreach on which a well-managed BDC could prove helpful. BY CHUCK WENZLER Business development centers (BDCs) are not, of course, a new concept. Dealerships have used them for years to assist in driving sales and growing the variable side of their business. However, only …

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Five Reasons Why A Service Advisor Can Get Fired


Treat them as five areas in which to excel and manage your career. BY JEFF COWAN It is no secret that a service advisor holds one of the toughest, if not the toughest, jobs in a dealership. No other employee has as much contact with customers or as much impact …

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