Keeping customers comfortable and happy leads to retention
Fixed ops accounts for a whopping 60% of a dealership’s net profit, enforcing the importance of a thriving service department. According to DealerSocket, a loyal service customer is 25 times more likely to purchase a car than a non-loyal service customer.
So how can you pull a customer into your store before they browse around at independents? Well, it starts with creating a fourth lead source. Utilize a data mining platform, or DMS, to identify which customers are in a favorable position to spend money at your store.
Some examples of service opportunities that can be mined by an effective platform are: extended service contracts, no service in X amount of months, declined services, and service no purchase.
Your data mining technology should always be actively seeking new opportunities for your ability to increase fixed ops revenue and develop loyal customers.
Tony Orlando, VP of Partner Development at Confident Financial Solutions has four tips that can …