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Keep customers engaged with email marketing for the winter maintenance rush

Many vehicle owners put off winter maintenance until just three days prior to a holiday. In order to handle the crazy holiday season at your store, you need to give customers a premium experience according to Ward’s Auto you should focus on e-mail marketing.

E-mail marketing becomes more effective toward the end of the year, so influence consumers inbox-focused mindsets to lead them back to your drive.

Don’t forget the mobile boom. Effective communication on this platform will increase retention rates by 9.6% and continuing this method could add an additional $13,000 revenue a month.

Source: Wards Auto

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