How can you capture more leads over the phone?

4 tips to make your dealership even more profitable and efficient.

Let’s be honest; the average car buyer isn’t going to make a purchase over the phone. Before they buy, they need to grip the steering wheel, smell that new car smell and go for a spin. As a result, a dealership’s profitability is directly correlated with its employees’ abilities to get people in the door.

Follow these 4 steps when on the phone with interested buyers, and you’ll be sure to see an increase in your bottom line.

Source: Century Interactive