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Have you changed the way you market on mobile?

More than half of consumers today now rely on mobile devices to stay connected. You may already know that, but after knowing that, has it changed the way you market on mobile?

According to Entrepreneur.com, there are three typical mobile marketing mistakes that a lot of businesses make, but there is an easy way to avoid them.

First mistake– limiting the tactics a mobile marketing campaign includes. Make sure you have a good blend of mobile media mediums and tactics. This will help you engage more users. Build lists before deploying campaigns- buy email lists and print mediums to support your campaigns.

Second mistake– not making the transition between channels, seamless. Customers who receive emails on their phone should be taken to an appropriate platform that makes it easy for them to browse your site and book appointments. All from their phone of course.

Mistake three– not using creative tactics that attract a mobile audience. Don’t hesitate to offer opportunities to win free services or products. Mobile marketing will bring trial and error along with it, but once you get it right, you will grow your audience and your profits.

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