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Four easy ways you can keep your customers, and they are steps you can implement today.

With the new year right around the corner, it’s important to take time to build a strong customer retention strategy. Luckily, there are four easy ways you can keep your customers, and they are steps you can implement today. The advisors are on the front line of customer retention. Advisors are who your customers interact with, and unfortunately this position has a high turnover rate.

You want permanent employees, especially in this position, because advisors can build longtime relationships with customers. When it comes to labor times, be sure to use a standardized labor time booklet. It’s critical that your techs never quote different customers different labor times.

The service department and parts department should use the manufacturers suggest retail price for parts, and if you can’t do this, use the matrix price so you are consistent.And when it comes to menu pricing, use a printed menu to show that you charge everyone the same amount. Reward every customer’s business with honest, quality service, and you’ll make them customers for life.

View the video above to learn more.

 

Source: 4 Ways to Keep Service Customers Coming Back

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