Does your shop get the front and center attention it deserves?
Mark Smith, Co-Founder of Principle Auto Dealership Group, spent 25 years at he wanted to change the auto industry.
Eventually becoming COO, Smith said, “We have an auto industry that treats technicians like second-class citizens, and it drives me nuts.” Smith started investing millions to improve stores in Texas and Tennessee. He remodeled locker rooms for techs, brought in new shop equipment, and spruced up the parts department.
One of his Infiniti stores wanted advisers stationed alongside the waiting room. Smith fought that saying advisers need to be where they can see their techs and communicate.
Smith also worked with BMW of San Antonio – helping the store go from selling 100 new cars a month to 200 in the span of just 60 days. And in 90 days the store went from selling 60 to 200 used cars.
Believing in the power of training, the company holds about 30 different classes for its staff. So what is your store doing to better your team and the auto industry?
According to Auto News, it shocked the Service Director, Rex Thompson, on how much money …