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Fixed Ops And BDCs: Why Not Use Them For Outbound Calls, Too?

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Service departments need a variety of outreach on which a well-managed BDC could prove helpful. BY CHUCK WENZLER Business development centers (BDCs) are not, of course, a new concept. Dealerships have used them for years to assist in driving sales and growing the variable side of their business. However, only …

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Five Reasons Why A Service Advisor Can Get Fired

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Treat them as five areas in which to excel and manage your career. BY JEFF COWAN It is no secret that a service advisor holds one of the toughest, if not the toughest, jobs in a dealership. No other employee has as much contact with customers or as much impact …

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Co-Op Dollars Fuel Dealer Marketing But Could Go Farther

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Report sees need to cover more kinds of digital advertising. BY JON MCKENNA Automotive OEMs are expected to set aside a collective $6.5 billion this year for co-op advertising programs helping North American franchised auto dealerships. Most dealers eagerly grab the dollars for their new car marketing, and 72 percent …

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