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According to NCM Institute, you’re the real MVP it’s the Service Drive!

IIf you’re a sports fan, you know the line from Kevin Durant, “You’re the real MVP”, talking about his Mom. Well let’s think about a dealership’s MVP. Who would that be? According to Ncm Institute, it’s the Service Drive!

If you thought it was sales, here’s why you’re wrong. The average sales person sells 10 to 15 units a month while a service advisor sells service to 15 customers a day. And you create 70 percent or more gross to sales form an inventory that has no holding costs.
Customer retention truly shines in the service department. Advisors can make or break relationships with customers dozens of times a day. Make sure your staff is properly trained when it comes to customer interaction.

What people within your store have the most opportunities to create wow moments? Find where you should focus on on your training, coaching and motivating.If you’re a manager today is the day to pay attention to how your store works. See who is the MVP on your staff.

Learn more about in the video above.

 

Source: Who’s your dealership’s MVP? The answer may surprise you.

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