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3 Ways to Differentiate Your Business From Competitors

If you’re thinking about starting a business, you (hopefully) have an idea that will fill a void in the current marketplace. (If not, then your entire strategy needs to be based on differentiation, but that’s a whole other ball of string). When I started Happy Family, I looked at the existing baby food on the shelf and saw extremely limited options for parents. If you weren’t going to the grocery store a few times a week to get fresh, organic groceries, steam them, blend them, and then freeze them, you were limited to overly-processed, underly-nutritious baby food. Yuk. And moreover bad for our children’s growing bodies. I wanted to do something very different because I cared and because I saw the opportunity to build a meaningful business.

That was our market entry: we make baby food the way mom’s make it–as close to homemade as possible. We thought outside the baby food jar and innovated the space with both frozen and pouched purees. No one else was doing this, and we seized the market void.

1. Choose your core value(s) and do them better than anyone else

2. Innovate

3. Be patient

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Source: 3 Ways to Differentiate Your Business From Competitors

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